The Friends of AIDS Foundation / Cause Related Marketing Information

The Friends of AIDS Foundation values the support from the corporate community and
recognizes the importance of establishing creative partnerships that are mutually beneficial.
We are offering companies the opportunity to become involved by supporting our vital
programs and receiving the benefits of expanded exposure and association with The
Friends of AIDS Foundation.

The HIV/AIDS Epidemic is likely the greatest global health challenge of our lifetime. There
are 40 million people living with HIV/AIDS worldwide and thousands more become infected
each day. Due to the economic hardship imposed by cuts in federal resources many AIDS
Service Organizations are being forced to eliminate many of their programs. More people
are now turning to The Friends of AIDS Foundation for assistance. The funds to provide
our programs are generated entirely from corporate sponsorship and donations from the
public.

This is the perfect opportunity for your company to help the community in need by joining
in our response to the HIV epidemic. Supporting our vital programs will help shape your
company's image as a business that stands for more than just profits, a company that
believes in giving back to the community that contributed to their success.

According to a recent survey:

92% of people have a more positive image of a company that supports a worthwhile
cause.
87% are more likely to switch brands if the quality and price are the same but the
other brand is associated with a good cause.
30% have recommended a product or company after hearing about a company's
commitment to a social issue.
66% look at what a company is doing in the community when deciding where to
invest their money.

A POWERFUL MARKETING EDGE

Cause Related Marketing can positively differentiate your company from your competitors
and provide an edge that delivers other tangible benefits.

Increased Visibility
Increased Customer Loyalty
Enhanced Company Image
Increased Sales

The Friends of AIDS Foundation works to ensure that the public sees the connection. We
will promote your company on our website, printed materials, public events, and the media.

We encourage you to take advantage of this opportunity. The Friends of AIDS Foundation
would like to work with you to create a cause related marketing approach that will generate
interest in your company and motivate individuals to purchase your products or services.

Companies interested in our Cause Related Marketing Program should contact Anthony
Bongiorno, Executive Director at: abongiorno@friendsofaids.org

VISIT THE FRIENDS OF AIDS FOUNDATION CYBER MEMORIAL DEDICATED TO ALL WHOSE LIVES HAVE BEEN IMPACTED BY THE HIV/AIDS PANDEMIC.

CORPORATE SPONSORSHIP